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ISSA CEO

A Message from Dr. Sal Arria

When I look around at so many people - young and old - who are inactive or overweight, I am often reminded of a quote by Edward Stanley.

"Those who think they have not time for bodily exercise will sooner or later have to find time for illness."

True and powerful words.

Even more compelling is the fact that they were spoken in 1873. Yet, little has changed. So many people need help.

No one can better address the two biggest causes of most preventable disease - inactivity and obesity - than qualified personal trainers.

As one of the founders and pioneers of this great profession we call personal training, I know. I have watched the profession evolve over the past 25 years, and the people who have chosen this profession can be the leaders of true health care tomorrow.

Years of countless medical and scientific studies have clearly proven that weight training, aerobic conditioning, nutrition, flexibility, and an active lifestyle are the keys to preventing or reversing most preventable diseases.

So what can we do about the alarming, rapidly growing number of inactive, obese people? After all, each day, qualified personal trainers utilize those five specific tools - individually and collectively - to help millions of people change their habits and improve the quality of their lives.

But it is still not enough. There is something missing, and I know what it is. It's simple, really.

The fitness profession is right now standing at a crossroads. To the left, is the road marked "The Way We've Always Done Things." To the right, is the road marked "Let's Not Change Things." And straight ahead, is the road called "The Opportunities That Await Us." That is the road I am about to take you on.

So, come with me. I think you're going to enjoy the ride.

To your health and happiness,

Dr. Sal Arria
Co-Founder & CEO, ISSA
International Sports Sciences Association